Influencer marketing could be seen as a relationship between a brand and an influencer. Influencers promote the brand’s products or services through various media outlets like Twitter, Instagram or YouTube.
What is Influencer Marketing?
Don’t be confused with celebrity endorsements, influencer marketing doesn’t just attach a well known celebrity to a brand. Influencers must be trusted figures within a distinct segment community and retain a loyal following. They typically possess knowledge or experience about what they’re advertising.
At a fundamental level, influencer marketing may be a style of social media marketing that uses endorsements and merchandise mentions from influencers or individuals who have an obsessive social following and are viewed as experts within their field.
Influencer marketing works thanks to the high amount of trust that social influencers have built up with their following, and suggestions from them function as a style of social proof to your brand’s potential.
Major Influential Figures In the Crypto Space
Vitaly Dmitriyevich “Vitalik” Buterin, the co-founder of Ethereum, has been known to influence the prices of Shiba Inu, Dogecoin, and Ethereum with just a simple tweet to 2.1 million followers.
A major Twitter influencer, Tesla CEO, Elon Musk whose tweets have the potential to send Dogecoin on a bull run or with the wrong tweet tank the market.
Roger Ver, also known as “Bitcoin Jesus,” was one of the earliest promoters of Bitcoin back in 2011. An early adopter of blockchain technology, he also invested in crypto-related startups such as Bitcoin, Ripple, Kraken, and Purse.io.
Charlie Lee, former Coinbase Director of Engineering and Litecoin founder, has almost a million followers on Twitter, making Lee one of the more popular crypto leaders and authorities. He is definitely a reliable source of information on crypto and how it works, Lee has recently became one of the Board of Directors to BTCS Inc..
Tim Draper, a prominent venture capitalist and founder of the venture capital firm Draper Fisher Jurvetson and Draper University. He is known for his Bitcoin price forecasts and also for his vocal support for Bitcoin particularly.
Influencer marketing has to have a high level of trust between a brand and a third party. Although influencers are often required to sign lawful contracts, the care of the brand’s reputation is actually in their keeping.
A brand must confirm the influencer’s content aligns with their overall image.The employment of uncanny or offensive content could have negative consequences on the brand’s reputation. This is often especially important when working with young influencers who may lack maturity and professionalism.
There are a number of crypto marketing agencies out there that can help.
The different types of marketing agencies are consulting, campaign management, publishing, content creation, community management, and full service management agencies like Manaflow.
The agencies can help you leverage the proper network, focus on visual branding, create a consistent voice and message, post regularly and frequently, connect with other influential brands and users, and help engage and interact with users.
The key to optimizing your social media presence and getting the most out of your campaigns is following social media marketing practices.
Since every social platform is different and has its own guidelines, best posting times, and post types, you will not be ready to be in pace with the changing methodologies that are proven to work.
This is why a social media marketing company is often quite useful. They always keep track of algorithm updates and are up to the present point with emerging trends. These experts know what are the most effective methods and tactics to incorporate their strategies and grow your brand.
Personal attention is key in social media marketing. Most consumers are likely to recommend a brand if they receive great customer service or crypto advice on a social media site.
Crypto marketing agencies give you a headstart in this ever expanding crypto environment.Market prices aren’t an exact science and can vary depending on the nature of the product. Going with a cheap agency is counterproductive and will more than likely not help you achieve the goal you wish to attain.
Research is key! The more money and time you invest into your project the more it will attract more investors.
Using a crypto marketing agency can help you grow as an influencer or maximize your token’s visibility. It gives you the tools to expand your audience and give you more exposure. With the ever changing crypto infrastructure they can keep you ahead of the curve.